{"id":703,"date":"2024-10-21T02:10:41","date_gmt":"2024-10-21T05:10:41","guid":{"rendered":"https:\/\/labwp.com.br\/news\/us-click-to-cancel-rule-to-tackle-subscription-traps\/"},"modified":"2024-10-21T02:10:41","modified_gmt":"2024-10-21T05:10:41","slug":"us-click-to-cancel-rule-to-tackle-subscription-traps","status":"publish","type":"post","link":"https:\/\/labwp.com.br\/news\/us-click-to-cancel-rule-to-tackle-subscription-traps\/","title":{"rendered":"US &#8216;click to cancel&#8217; rule to tackle subscription traps"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The US Federal Trade Commission (FTC) has adopted a &#8216;click to cancel&#8217; rule, which aims to make it easier for people to end subscriptions.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It will force companies to make subscription sign-ups and cancellations equally straightforward.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting free trials into paid memberships.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The new rule is due to come into effect in around six months&#8217; time.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cToo often, businesses make people jump through endless hoops just to cancel a subscription,\u201d said FTC chair Lina Khan. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">\u201cThe FTC\u2019s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.\u201d<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Under the new rule, businesses will be banned from forcing customers to go though a chatbot or an agent to cancel subscriptions that were originally signed up to using an app or website <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">For memberships that customers signed up to in person, businesses will have to offer the option to terminate them by calling by phone or online.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Last year, <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/business-65978053\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">the FTC took legal action against technology giant Amazon on a related issue<!-- --><\/a>.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The lawsuit accused the firm of tricking customers into signing up for Prime subscriptions that renewed automatically and made it difficult for people to cancel.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It also said Amazon&#8217;s website designs pushed customers into agreeing to enrol in Prime and have the subscription automatically renewed as they were making purchases.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Amazon has rejected the claims.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The FTC has also taken <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/articles\/c98825z8330o\" class=\"sc-c9299ecf-0 bZUiKB\" rel=\"noopener\">legal action against software giant Adobe<!-- --><\/a> for similar reasons.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It sued the company for allegedly violating consumer protection laws with &#8220;hidden&#8221; termination fees and a convoluted cancellation process.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The FTC said Adobe had failed to clearly disclose its terms to customers, including the year-long length of a subscription and charges that would be triggered for cancelling early.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Adobe has disputed the allegations.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">A law introduced in the UK in May also takes aim at so-called subscriptions traps. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The Digital Markets, Competition and Consumers Act 2024 requires businesses to provide clear information to consumers before they enter a subscription agreement.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It forces sellers to remind customers that a free or low-cost trial is coming to an end.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">It also requires companies to ensure customers can easily end a contract.<!-- --><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c07nlvmyl05o\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] The US Federal Trade Commission (FTC) has adopted a &#8216;click to cancel&#8217; rule, which aims to make it easier for people to end subscriptions. It will force companies to make subscription sign-ups and cancellations equally straightforward. Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/labwp.com.br\/news\/us-click-to-cancel-rule-to-tackle-subscription-traps\/\"> <span class=\"screen-reader-text\">US &#8216;click to cancel&#8217; rule to tackle subscription traps<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[46],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>US &#039;click to cancel&#039; rule to tackle subscription traps - G+ News Portal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labwp.com.br\/news\/us-click-to-cancel-rule-to-tackle-subscription-traps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US &#039;click to cancel&#039; rule to tackle subscription traps\" \/>\n<meta property=\"og:description\" content=\"[ad_1] The US Federal Trade Commission (FTC) has adopted a &#8216;click to cancel&#8217; rule, which aims to make it easier for people to end subscriptions. 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